Goodbye Hygge, Hello Lagom

If  Scandinavian 'hygge’ has somehow passed you by, don’t worry, you can take advantage of another trend from the land of the midnight sun. There’s a new kid in town that's even better than hygge and it goes by the name ‘lagom’. Remember that word.

If you don't know, hygge is pronounced ‘hoo-gah’ and roughly translates to coziness. Over the last year or so, hygge has been EVERYWHERE. You could hardly open Pinterest, flip through a shelter magazine or shop anywhere without being bombarded by warm knitwear, rough wood, comfy throws, scented candles, hot beverage recipes and sheepskin rugs. That’s hygge. But hygge is over and overdone. Enter its younger, cooler, socially-conscious cousin, lagom. 

First of all, lagom is pronounced just like it’s spelled. That gives it a definite leg up over hygge. Its meaning, translated into English, is ‘just the right amount’—a Scandinavian trait that’s quite the opposite of snuggly cozy. Lagom is more along the lines of frugality, practicality, equality and symmetry. It’s kind of like channeling Goldilocks—Not too much. Not too little. Just right.

While hygge focuses on a specific point in time, like curling up in a comfy chair on a snowy afternoon with a cup of hot chocolate, lagom is seen as a key philosophy of life. Instead of creating a moment of hygge in your day, lagom is an overall approach to daily living. Lagom is extremely popular in the UK and is quickly making its way across the pond into your home and life.

If you’re wondering how to get lagom in your life, look no further than furniture and lifestyle retailer, IKEA. They have a project called ‘Live Lagom’ to show consumers how to create a more sustainable life. Other companies are also getting in on this hot trend by introducing health and beauty products, clothing and furnishings to help you get more out of life and save money at the same time. Now, that’s a concept we can really get on board with!

In relation to design, lagom has a minimal look and feel without all the trappings associated with hygge. If you decorate your home in moderation, add a few plants to the mix and you’ll be on trend. Simple, right? Take lagom a step further by keeping track of your expenditures and create a monthly budget. Cut back on energy consumption, buy only the things you need, recycle as much as you can, purchase fair trade products and use more organic materials in your home. You will then be living lagom.

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